Duality Derby

It's Not A Race

We transformed two 80's Buicks into a pair of introspective art cars, designed opposing racing teams to drive them, and destroyed it all in front of a roaring crowd at a fair in Indiana.

As a short film, DUALITY DERBY uses these cars and their drivers to explore the forces that compete within all of us. As a brand, DUALITY DERBY uses vintage racing graphics to spark introspection through decals, wearables, props, and film costumes.

The year spent designing, filming, and destroying these cars remains a highlight for our studio and the group of friends and family who made it possible.

WATCH NOW at DualityDerby.com

  • Branding
  • Creative Direction
  • Film
"The difference between an ordeal and an adventure is attitude."
Victor Elaine
"Nice is relative. And none of my relatives were nice."
Victor Elaine
Leading up to their destruction, the cars exhibited at the largest county fair in North America.
Faces lit up as people pieced together the narrative of the opposing vehicles. Conversations deepened, exploring the forces that compete to shape our perspectives and perceptions.
It was then that we invited visitors to write on the hood of each car …
We handed out signed postcards to everyone we met. The backs served as gratitude journals & burn lists …
Who's Driving Today? What uniform are you gonna put on tomorrow?