We developed the strategy and creative direction for AMD24 through through an extensive 70-page playbook of illustrations, research, strategy and renderings.
Developed in close collaboration with the Nike Sportswear team, we envisioned a series of events inspired by the shoe's air chamber - where contrasting genres & interests co-exist in spaces that feel free-flowing and dynamic.
Handed off to teams in New York, Paris, Seoul, Bangkok, and Tokyo, our work fueled a chain of cohesive and chaotic global events.
