We shaped the strategy and creative direction for AMD24 through through an extensive 70-page playbook of illustrations, research, strategy and design.
Developed in close collaboration with Nike Sportswear, we envisioned a series of events inspired by the shoe's dynamic air chamber - where contrasting genres & interests co-exist in free-flowing spaces without walls or boundaries.
Our work was handed off to teams in New York, Paris, Seoul, Bangkok, and Tokyo, shaping the look and feel of a global events series tuned in to young ideas, which left attendees feeling more connected and inspired that ever before.
