We partnered with Buzzfeed to refine their visual identity, starting with their core graphics, and extending into a new employee handbook and NY office lobbies.
The company (at the time) was one of contradictions, generating award-winning journalism and cat quizzes in equal measure. Truth & Joy became their internal positioning, and was reflected in razor sharp logo refinements paired with silly badges.
Inside the offices, factory aesthetics and industrial details flowed into absurd sculptures and installations, echoing the balance of serious journalism and silly quizzes that made Buzzfeed a global smash.
