We partnered with Buzzfeed to refine their visual identity, starting with their logo and extending into new employee materials and NY office lobbies.
The company (at the time) was one of contradictions, generating award-winning journalism and cat quizzes in equal measure. Truth & Joy became their internal positioning, and was reflected in a more refined logo and design system.
Inside the offices, factory aesthetics and industrial details flowed into absurd sculptures and installations, echoing the balance of serious journalism and silly quizzes that made Buzzfeed a global smash.
