Our positioning and brand identity for Cartuna draws deep inspiration from the specialized craft of animation production—highlighting title cards, smear frames, cel animations, and empty background paintings as a realm where any creative possibility can be realized.
We leaned into the inherent playfulness of their name (is it a car? is it a fish?) to refresh the brand through a series of icons that explore every interpretation, from fish that drive to fish that have been run over.
To create memorable conference takeaways, we developed animation cel business cards, smear frame team portraits, and a double-feature flip book. We also designed pins that utilize layered packaging to mirror the traditional background-cel-production stamp stack found in classic animation.
Press: The Brand Identity
