Artificial Intelligence and artists usually find themselves at odds with each other. But not at Company Picnic, where researchers and storytellers are collaborating to create games that bring characters to life.
Ai is treated as a new medium of storytelling. Think of how animation, cartoons, and video games all unlocked new ways to engage with your favorite characters and stories.
We stayed clear of the butthole logos and generic minimal tech designs to develop a brand that leans hard into the weird funk that makes artists smile. A basket character gets redrawn by each game creator (a nod to MTV’s ever shifting logo), while ants interfere with the designs and recognize the skepticism of ai’s biggest critics.
