We created the first jar of GIF/JIF peanut butter as a one-off piece for one of GIPHY's art shows. When given the chance to pitch ideas to Smucker's, we brought the jar to the meeting, told them they had to make it for real, and the room went crazy.
The collaboration was kept as simple as possible. 4,000 jars were produced, sold out instantly, over 982 articles, billions of impressions, and 3,800 sold out jars of Peanut Butter.
