We created the first jar of GIF/JIF peanut butter as a one-off piece for a GIPHY art show. When given the chance to pitch ideas to Smucker's, we brought the jar to the meeting, told them to make it for real, and the room went crazy.
4,000 jars were produced, sold out instantly, and led to over 982 articles and billions of impressions. And for the record, its pronounced GIF.
