To coincide with GIPHY Sticker's inclusion in Instagram stories, GIPHY's founder wondered out loud "Should we animate some emoji?" The result was the first-to-market animated collection of the most shared emoji … and some relatable strange new ones.
We used GIPHY's color palette to shift and expand the look of basic expressions, and designed a tactile soft-plastic look for the animations that caught light and turned heads. Looping sweet spots that were always legible (never having to wait too long for an action or gag to hit) kept the library expressive, snappy, and shareable.
The final collection of 89 emoji has been viewed more than 21B times across Messages and Stories.
