Part of our role as GIPHY’s Brand team was to define and direct their original content library. Shoots took the shape of GIFs filmed off the cuff with staff members, to full on productions with celebrities to launch new products.
Visually, each shoot explored a new corner of pop culture, cribbing the tropes and aesthetics to create loops that felt pulled from a long forgotten show or commercial. Holistically, we filled the library with reactions that ranged from helpful to heartfelt, with hundreds going viral and becoming vital to the way the internet expresses itself.
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