Our launch campaign for Minor Figures' Oat Lattes recontextualized the popular meme with scenes of bed rot renaissance and eye-spy tableaus. Glimpses of oat lattes amongst the humorous, heightened, and messy details of Home.
Product photography was filled with duck-themed easter eggs, and the kind of slashing light that makes staying home and getting lost in your favorite hobby (with a latte close by) feel nicer than any coffee shop ever could.
