PLANT is a psilocybin dispensary & confectioner offering a new path to wellness and introspection.
The optical-illusion logo is both an illustration of a mushroom, as well as a sun-drenched path for the journey ahead. Packaging subtly mirrors the psychedelic experience, at first calm and understated, before giving way to vivid layers of colorful illustrations.
Studio photography recreated dream-like backdrops of cloudscapes and treetops for our packaging designs to shimmer against.