Young Guns 13

Young Guns 13

Our campaign and cube designs for ADC's Young Guns 2013 awards, linking the history of past winners with the current class of designers under 30.

We collected objects that shaped the careers and inspired the arcs of past winners - think Stefan Sagmeister's childhood microscope or the tape measure used on years of Dana Tamachi's chalk murals - chopped them into pieces, and embedded them each trophy.

The cubes themselves were a collaboration with Chen & Kai, creating premium and abstract time-capsules which were stamped with one of 13 logos drawn by previous winners.

  • Creative Direction
  • Photography
  • Animation
  • Campaigns
We took artifacts from previous Young Guns winners, chopped them into pieces, and embedded them in the trophies of the YG13 class.