Young Guns 13

Young Guns 13

Our campaign and cube designs for ADC's Young Guns tangibly linked the history of past winners to the current class. By collecting cherished objects from past winners (like Stefan Sagmeister's childhood microscope) chopping them into pieces, and embedding them into each trophy, our cubes served as tactile talismans of the awards legacy. Each trophy, designed with Chen & Kai, was finished with a brass stamp featuring one of 13 logos drawn by previous winners like John Contino, Christoph Neiman, Faust and Tim Lahan.

  • Creative Direction
  • Campaign
  • Photography
  • Animation
We took artifacts from previous Young Guns winners, chopped them into pieces, and embedded them in the trophies of the YG13 class.